![]() ![]() It should’ve dropped Friday, the day after crowds left Madison Square Garden. In the clips I caught right after the live stream wrapped up, I didn’t see much happening that looked particularly worthy of applause, but the audience clapped at the end of every song-and my Twitter timeline was flooded with comments, some good, some bad, all proving just how much attention the event had attracted. His music is what’s given Kanye a golden ticket to translate his outsize ideas into reality, and it kept people with no knowledge of fashion glued to his Yeezy Season 3 event. Millions tuned in to watch not because they cared about Kanye’s fashion-industry ambitions but because they wanted to hear his new music. Kanye simultaneously screened the event in movie theaters around the world and streamed it via Tidal, and whether because he wanted to disrupt American workdays or just because he’s heedless of the nine-to-five grind, he started it at 4 PM eastern time.Ībout 20 million people watched the Yeezy Season 3 premiere on Tidal many thousands more paid up to $581 for the movie-theater experience, and tens of thousands filled Madison Square Garden to watch models dressed in what appeared to be refashioned burlap sacks while Kanye played his album off a laptop. Kanye also used the event to announce a forthcoming video game in which players guide an avatar of his mother to heaven. The debut of Kanye’s Yeezy Season 3 fashion line at Madison Square Garden last Thursday doubled as the premiere of his seventh album, The Life of Pablo. He’s unpredictable, he seems to have little regard for social conventions, and he can send hundreds of thousands of otherwise rational citizens into hysterics-in the process, he worms his way into the thoughts of people who wouldn’t otherwise be affected by anything he does. Best of Chicago 2022: Sports & Recreation.Become a Reader member for as little as $5 a month. ![]()
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